40 Squannacook Drive · Groton, MA 01450

www.consultecsoftware.com

david_mack@consultecsoftware.com

978-502-7607 (mobile)

978-448-3929 (home)

Over five years experience in designing and developing a variety of professional and personal websites, as an independent consultant, contractor and webmaster. Completed Website Design & Development Certificate Program at University of Massachusetts - Lowell, with cumulative GPA of 3.95.

Proficient in a range of web design technologies and tools, including:

• HTML and DHTML programming
• Flash multimedia authoring
• Dreamweaver web design and development
• Photoshop graphic design
• JavaScript
• Fireworks graphic design

Portfolio Site:  www.consultecsoftware.com

Over ten years of product management and marketing experience for Windows and Unix-based software products. Experienced in all aspects of product management, including:

• Creation and implementation of strategic business and marketing plans, product definition, positioning, competitive analysis, pricing and product introductions
• Creation and implementation of sales tools and marketing programs, including web-based sales tools, direct mail, customer seminars, advertising and product promotions
• Support of direct sales and telesales channels
• Third-party software, platform vendor and OEM relationship management
  
  

Managed competitive information program for Rational's industry-leading change management software products for Windows and Unix platforms. Researched competitors and provided in-depth competitive analyses for use by field sales, telesales and product management.

• Created new set of effective competitive analysis tools, including detailed analyses on all major competitors. Significantly improved quality and quantity of competitive information.
• Completely redesigned and maintained competitive information portion of company's internal website.
• Effectively managed network of internal and external competitive market research resources.
• Received extremely positive feedback from field sales and marketing on entire program.
  

Managed complete line of Rational's change management software products for Windows and Unix platforms.

• Successfully planned and executed worldwide launch of next generation Windows change management software products, and Atria's first defect-tracking software product.
• Created new pricing and licensing strategy to maximize revenue generation, and increase flexibility for customers.
• Developed and implemented targeted promotional programs to Atria installed base, resulting in 25% increase in defect-tracking product revenue per month.

Senior Product Marketing Manager

Managed full range of client/server backup and hierarchical storage management software for Windows and Unix platforms.

• Successfully introduced EMC’s first multi-platform software products.
• Created new software pricing strategy to maximize revenue on mid-range and high-end servers.
• Developed and implemented business plans for OEM and Joint Marketing partnerships.
• Created highly effective sales tools for new product introductions that were adopted as corporate standard.
  

Product Marketing Manager

Managed symbolic math software products for Windows, Macintosh and Unix platforms. Developed and implemented business plans and introduced new product releases.

• Increased revenues by solving wide range of pre-existing product issues in production and customer service, and use of effective direct marketing programs.
• Reestablished and improved relationships with Apple, Hewlett-Packard, IBM, Silicon Graphics and Sun Microsystems.
  

• Managed application and multimedia software vendor recruiting program for object-oriented client/server software technology.
• Planned and directed strategic software developer conferences for leading Windows and Unix application vendors.
  

• Managed Windows Compatibility Products program for HP Unix workstations.
• Directed strategic workstation business deals and relationships, and provided sales support and technical consulting to field sales force.